Case 01 · Performance marketing
Payment day went from days of reconciliation to one click.
Lead Smart · pay per call performance marketing for home services · leadsmartinc.com

- ~3,000Inbound calls a day
- 1,124Affiliates paid
- 11Currencies
- 6 weeksDesign to deployed
The problem
Lead Smart connects around 3,000 inbound home services calls a day to the contractors who buy them, and pays out to more than 1,100 affiliates across four continents. All of it ran by hand. Earnings had to be pulled from two separate platforms, reconciled in a spreadsheet name by name, then paid out one affiliate at a time. And every one of those 3,000 daily calls went unscreened. There was no fraud detection of any kind.
What we built
Five production systems in roughly six weeks. The centre of it is one dashboard that merges earnings from both platforms and pays every affiliate in a single click, over domestic ACH and international transfer alike. Around it: a fraud engine that scores every connected call, automated dispute handling, weekly buyer reconciliation, and an internal AI assistant with live read access to all three departments.
The outcome
Payment day went from multiple full days of manual reconciliation to a review and one click. Calls that used to be logged at $0 now have their true value written back automatically. That came to $31,040.20 in a single verified run. And 76,935 calls have been screened for fraud, in a business that had no screening at all six weeks earlier.
The five systems
01Payment platform
Merges affiliate earnings from two platforms into one record, then pays out via ACH and multi currency international transfer. Handles monthly and weekly cycles, tracks unpaid balances across all history, and emails every affiliate a confirmation.
02Fraud detection
Screens every connected call on five independent signals: spoofed and VOIP numbers, shared caller IDs, cross vertical repeats, coordinated bursts, and geographic clustering. Flagged recordings are transcribed and checked for synthetic voices and repeated scripts.
03Buyer reconciliation
Takes the weekly spreadsheets buyers send back, matches every row to the right call by number and timestamp, previews each change, and writes the real payout amounts back on confirmation.
04Dispute automation
Watches the call dispute queue around the clock, voids disputed conversions, and closes the task, with a full audit trail and no one touching it.
05Jarvis
An internal AI assistant with voice, memory, and live read access to payments, fraud, and disputes. Answers questions from current data instead of last week's spreadsheet.
Time returned: an estimated 55 to 85 hours of manual work removed every month, across payment runs and weekly reconciliation. Every other figure in this case is pulled directly from the production systems themselves.

